For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Google announced that AdWords Express campaigns are now Smart campaigns (with improved features).
If you are using AdWords Express to set up your ad campaigns, you have an opportunity to have all the same benefits, but with improved features. Google mentioned that these Smart campaigns will put all your campaigns in a single spot, making it easier to track and manage.
Do you have quite a few pages which you want to remove from Google index without using the page removal tool for each URL? According to Google’s John Mueller, you can attempt 404 and noindex all pages which you want to remove before submitting a temporary sitemap to Google. According to him, this might speed up the process.
Google has launched its annual list of top searches across the world. This list also includes overall searches and searches for different categories. The top queries signify routine questions as well as individuals and events which received major news coverage in 2018. Google specified that particular events made people search how to enhance their day to day lives.
Google is launching its highly successful Shopping product in India. It will support product searches in both English and Hindi.
The Significance of Google Shopping
Google is introducing the Shopping tab to Google Search and creating a different Shopping home page in India since it allows its websites to draw more merchants and innumerable buyers.
On Wednesday, Google declared that more than half of pages displayed in Google search results across the world are from Google indexing and the content utilized in it. Therefore, there are high chances that the pages which you come across from a Google search are based on the manner which Google crawled and indexed the content on the page’s mobile version.
Bing Ads has shared its new list of top trending searches for the upcoming holiday season. These queries are segregated by different categories and are viable for use by PPC marketers in various niches at the last moment. The data shared by Bing is as new as December 2018 and highlights new trends which marketers can leverage on.
Google is closing down Google+ four months earlier than expected after a second data breach. In October, Google announced that it would be doing away with the consumer version of Google+ and its APIs since there were considerable challenges for maintaining a successful product which satisfied the expectations of consumers apart from the low usage of the platform.
Among the many new ad features and other new updates, Google launches a real potential game-changer, 4 new reporting and feedback tools, to help you create more effective responsive search ads.
How are responsive search ads useful? With responsive search ads, the workload for advertisers lightens as it helps advertisers create ads that are more relevant to their ideal customers’ searches.
