To track all the data for a whole domain, Google is introducing ‘Domain Properties‘ in Search Console.
This update consolidates http, https, www, and non-www into a single property, to get an aggregate view of your site’s performance and errors/warnings in a single Google Search Console property.
In the constantly evolving digital world, there exists a great plethora of new and innovative platforms for the business owners to move their industry forward.
Truth be told, mobile web is the most widely used platform which is not only fast, but also engaging.
Google has rebuilt its mobile web speed tool to help business owners build a faster site and deliver the kind of mobile experience that audiences expect today.
Last year, the mobile speed score was added to Google Search and Ads, making it easier to diagnose and improve your mobile site speed. With the speed tool, developers were able to evaluate their performance on a 10-point scale, 1 being very slow and 10 being extremely fast.
To help advertisers know how close they are to getting the top number of potential clicks on their campaigns, Google is rolling out click share metric to search campaigns.
Google stated that the lower your click share, the more opportunity you have to capture additional clicks.
There is a relatively simple process for calculating click share. For example, if your ad is clicked 20 times, but the Google Ads estimates that it could have been clicked 100 times (If you had more extensions, higher bids, or higher budgets), your click share is 20%.
Google’s Garry Illyes has offered a detailed explanation of how RankBrain algorithm works. He has clarified many doubts related to the algorithm which have been expressed by others. One of the questions asked was whether RB utilizes UX signals of any type or not. In his reply, Illyes mentioned that RankBrain makes uses of search data in order to guess what a person may click while searching for something that hasn’t been entered on Google in the past.
Google has made updates to their Q&A Page content guidelines with details of do’s and don’ts. Google has earlier added the guidelines in December 2018 for its new QA page schema. Here is a comparison between the old and new updates-
Moz, the well-known SEO toolset has announced a new upgrade on the way it measures an internal metric which it calls “Domain Authority”. Domain Authority is a score which calculates a domain’s value based on its ranking on major search results such as Google and Bing. The higher the score, the greater is a website’s ability to achieve a higher SERP ranking. As per Moz, the upgrade, which will be launched on March 5, is meant to ensure a more reliable measurement by removing paid and spammy links efficiently.
Google has officially launched a new sign up process for businesses which don’t function from a particular location. Google allows business owners to specify the locations where they offer their services through search and Google Maps rather than offering no options at all.
Google announced that AdWords Express campaigns are now Smart campaigns (with improved features).
If you are using AdWords Express to set up your ad campaigns, you have an opportunity to have all the same benefits, but with improved features. Google mentioned that these Smart campaigns will put all your campaigns in a single spot, making it easier to track and manage.