Among the many new ad features and other new updates, Google launches a real potential game-changer, 4 new reporting and feedback tools, to help you create more effective responsive search ads.

How are responsive search ads useful? With responsive search ads, the workload for advertisers lightens as it helps advertisers create ads that are more relevant to their ideal customers’ searches.

Google introduces a new way to get more exposure through your livestream videos. Since live streaming has become a bit of craze lately, this new tool launched by Google will help more people to discover your livestreams in Google’s Search and Assistant.

Google launches a new format to support richer results for Q&A pages. Therefore, if you search Google for any query, a new rich result type of question and answer sites will appear.

Here is the screen shot of how the new format will display a preview of the top answers:

Google has started to roll out a new design for its hotel results local pack on web search. Therefore, if you search Google for hotels close to X, Google will show a new look for hotel results in that locality which resembles a hotel search results portal. Noted search expert Sergey Alakov shared a notification about the rollout on Twitter . Here is a screen shot of how the new local pack looks like-

From now on, website owners will be able to keep a track of their event listings on Google Search Console Reports. Google has come up with new filters which are found below ‘Search appearance.’ Applying such filters will enable website owners to keep a track of the frequency of events posted on their site visible in search results.

To enable Search Console to record the data, website owners will need to utilize event structured data markup on the pages in which their events have been posted. One Google help document clarifies the difference between event details and event listings –

Google has launched its business messaging capabilities to for Google Maps. The messaging feature was launched in 2017 to allow users to allow users to perform text conversations with businesses via their Google My Business Profiles. Now by sending messages to businesses you have the scope to ask questions without making a phone call.

Google My Business has made a minor change to Google My Business dashboard where users edit their business listings. From now on, Google will display and enable you to edit primary and additional(secondary)categories instead of clumping both inside a big category with multiple options.

Google has rolled out a new and enhanced version of Google My Business app that helps business owners to reach out to a greater number of people and connect with them. There is a simple, hassle-free way to gain prominence in Google with a unique Business Profile. With a simple press of the new button on Google My Business app, you can upload a picture, conceptualize an event or new offer and add it to your Business Profile. You can also manage details related to your business on Google by using the Profile tab and view your edits appear prominently across search and maps.

Google PageSpeed is utilizing Lighthouse as its analysis engine. This alteration was done to ensure a uniformity between Google’s web page performance analysis tools. Earlier, Google’s tools used various analysis engines which led to different recommendations from each individual tool.

Now users can have the same performance audits and recommendations on the internet, command line and in Chrome DevTools. Google stated –