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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

Google announced that AdWords Express campaigns are now Smart campaigns (with improved features).

If you are using AdWords Express to set up your ad campaigns, you have an opportunity to have all the same benefits, but with improved features. Google mentioned that these Smart campaigns will put all your campaigns in a single spot, making it easier to track and manage.

Google has launched its annual list of top searches across the world. This list also includes overall searches and searches for different categories. The top queries signify routine questions as well as individuals and events which received major news coverage in 2018. Google specified that particular events made people search how to enhance their day to day lives.

Google is launching its highly successful Shopping product in India. It will support product searches in both English and Hindi.

The Significance of Google Shopping

Google is introducing the Shopping tab to Google Search and creating a different Shopping home page in India since it allows its websites to draw more merchants and innumerable buyers.

Bing Ads has shared its new list of top trending searches for the upcoming holiday season. These queries are segregated by different categories and are viable for use by PPC marketers in various niches at the last moment. The data shared by Bing is as new as December 2018 and highlights new trends which marketers can leverage on.

Google is closing down Google+ four months earlier than expected after a second data breach. In October, Google announced that it would be doing away with the consumer version of Google+ and its APIs since there were considerable challenges for maintaining a successful product which satisfied the expectations of consumers apart from the low usage of the platform.