For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Google announced that it is rolling out signed exchanges, an emerging new feature of the web, in Google search’s AMP web results.
There is nothing to deny that AMP makes it easy to create great experiences on the web by driving its own version of the page, limited to the most basic (and fastest) web technologies.
With this new feature, the publisher’s domain will be displayed when the content is instantly loaded via Google Search.
To help us improve our site’s search performance, Google had introduced the performance report, which enabled us to monitor our site’s performance in Google search results. With the important metrics provided by Google, it became easy to understand how often your site comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.
Google now announced that those who have an Android app associated with their website can now get data about the app’s performance in Google Search Console.
Do you have a single page accessed by multiple URLs? In such a case, Google tries to determine the best URL for your content.
Thus, if you have a web page that can be reached by using more than one URL, you can use the Google-selected canonical URL to display in search and to use in other ways.
There is nothing to deny that in today’s era, more and more people use mobile devices to access and browse internet websites. With smartphone traffic exceeding desktop traffic, having a mobile-friendly website has become a critical part of one’s online presence.
Thus, it is essential for webmasters to provide full functionality of the website, regardless of the screen size or device they are using.
For this, Google had introduced Mobile-Friendly Test Tool, which provides an easy way to test whether a page on your site is mobile-friendly.
In 2011 Google had launched a feature to support paginated content. What this meant that if you had content that was spread over multiple pages, then you could cluster them together into one series for Google to use in its search results. To do this, you could the markup rel = next and rel = prev. This could have been used to pagination so that a series of pages related to one topic or article or product could be grouped together and identified as a series by Google. Using this markup would have helped Google to consider all the related pages as a part of one series.
Webspam, also known as search spam refers to those webpages that attempt to spam Google’s search results. They do by thus using techniques that are against the guidelines published by Google. Typically, these pages make use of what is called black hat SEO techniques to try and boost their Google search ranking. Stuffing the page with keywords and other such methods are used to try and improve the webpage ranking. This is against Google’s guidelines and hence is considered spam.
Without a doubt Google My Business has been a beneficial tool, which helps businesses connect with their customers by assembling all the information at one place.
Thus, to help business owners set their goals more effectively, Google My Business comes up with a new onboarding process. It began rolling out earlier this month.
Google has created a new JavaScript SEO video series exclusively for web developers and SEOs. In this series, Google assists users to create web apps through the use of JavaScript.
There is nothing to deny that video provides a great way to engage audiences and drive important messages. Thus, if you are looking for a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits to your website and company.
But when you think of video marketing, you think about the video. Content writing is not exactly on your radar. Google’s John Mueller advises site owners to provide supporting content when publishing a web page with a video on it.
During the Google Webmaster Central hang out on March 5th, he advised to not just embed a video on a page and add a title and leave it at that. He recommended to build content around the video, such as a transcription of the video, and adding some comments about the video.
