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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

Moz, the well-known SEO toolset has announced a new upgrade on the way it measures an internal metric which it calls “Domain Authority”. Domain Authority is a score which calculates a domain’s value based on its ranking on major search results such as Google and Bing. The higher the score, the greater is a website’s ability to achieve a higher SERP ranking. As per Moz, the upgrade, which will be launched on March 5, is meant to ensure a more reliable measurement by removing paid and spammy links efficiently.

Google announced that AdWords Express campaigns are now Smart campaigns (with improved features).

If you are using AdWords Express to set up your ad campaigns, you have an opportunity to have all the same benefits, but with improved features. Google mentioned that these Smart campaigns will put all your campaigns in a single spot, making it easier to track and manage.

Google has launched its annual list of top searches across the world. This list also includes overall searches and searches for different categories. The top queries signify routine questions as well as individuals and events which received major news coverage in 2018. Google specified that particular events made people search how to enhance their day to day lives.

Google is launching its highly successful Shopping product in India. It will support product searches in both English and Hindi.

The Significance of Google Shopping

Google is introducing the Shopping tab to Google Search and creating a different Shopping home page in India since it allows its websites to draw more merchants and innumerable buyers.