To help us improve our site’s search performance, Google had introduced the performance report, which enabled us to monitor our site’s performance in Google search results. With the important metrics provided by Google, it became easy to understand how often your site comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.
Google now announced that those who have an Android app associated with their website can now get data about the app’s performance in Google Search Console.
WHY SHOULD YOU CARE
- You can use this information to improve how your Android app is performing in the Google search.
- You can better leverage your marketing and development resources in a smarter and more informed manner.
- You can see your app’s clicks, impressions, CTR, and ranking position in Google search.
WHAT IT LOOKS LIKE
Earlier, AMP article rich results, AMP non-rich results, event, Google Play Instant, job listings, job details, media actions, rich result, search result link and web light result, these were listed in the Google docs for search appearance filters.
But, now you can find an option for “Android app” in the search appearance filter.
Without a doubt, the Search Appearance section in Google Search Console can do a lot.
And, with this new update you can get a better understanding of your Android app.