Over the years, Google has become the premier search tool on the internet. With the constant improvements and updates to enhance quality of information, it holds the all-round reputation for generating the most relevant results.

To help users quickly and easily find the information that they are looking for, Google has now rolled out a new format of the search results page.

“The amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can now view in AR.” says Google.

Earlier, Google introduced optimization score, which is an estimate of how well your Google Ads account is set to perform. It is calculated in real-time, based on the statistics, settings, and the status of your account and campaigns, the relevant impact of available recommendations, and recent recommendations history.

To help Google Ads users improve their optimization score, Google then introduced a set of best practices. Now, Google Ads is introducing new recommendations to make it even more useful.

Search evaluation is one of the most sought-after and legitimate ways which provides educated feedback and critical insights for search engine.

Evaluators are given actual searches to conduct, drawn from real searches that happen on Google. They then evaluate and rate the quality of pages that appear in the top results.

To let people have a profound impact on the results they see when they search, Google updates its Search Quality Evaluator Guidelines.

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Google announces a redesigned shopping experience for users to let them discover and easily compare millions of products from thousands of stores. Along with the redesigned Google Shopping destination, it…

To let users have a richer search experience, Google has always recommended the use of structured data on websites to understand the content of the page, as well as to gather information about the web and the world in general.

At Google I/O, Google announced support for FAQ and How-to structured data on Google Search and the Google Assistant, including new reports in Search Console.

As Search Console helps you monitor, maintain, and troubleshoot your site’s presence in search results, Google is constantly creating solutions to enhance related search features and improve tools.

So, to help webmasters and developers implement and diagnose structured data, Google introduced three new reports to Google Search Console.

As Bing Ads provides the advertisers with one single platform to place ads on two search engine results pages (SERP) i.e. Bing and Yahoo, with a focus on personalization and AI it has empowered marketers to identify and reach customers.

In a recent blog post Rik van der Kooi, corporate VP for Microsoft Advertising, announced that they are changing the name from Bing Ads to Microsoft Advertising.

He stated, “It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search.”