Earlier, Google introduced optimization score, which is an estimate of how well your Google Ads account is set to perform. It is calculated in real-time, based on the statistics, settings, and the status of your account and campaigns, the relevant impact of available recommendations, and recent recommendations history.

To help Google Ads users improve their optimization score, Google then introduced a set of best practices. Now, Google Ads is introducing new recommendations to make it even more useful.

Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. According to Google, these new recommendations will help you achieve an optimization score of 100%.

The New Recommendations:

  • Target ROAS and Target Impression Share Smart Bidding suggestions to help you bid more efficiently.
  • Bid adjustment recommendations for Affinity audiences, demographics, and In-market audiences.
  • Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers.

Applying or dismissing these recommendations will change the overall optimization score of your account.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.