Search evaluation is one of the most sought-after and legitimate ways which provides educated feedback and critical insights for search engine.

Evaluators are given actual searches to conduct, drawn from real searches that happen on Google. They then evaluate and rate the quality of pages that appear in the top results.

To let people have a profound impact on the results they see when they search, Google updates its Search Quality Evaluator Guidelines.

These guidelines provide specific instructions on what the Google engineers want people to do to improve individual site quality and whether the results they review meet the needs of those who perform searches.


  • The refreshed guidelines provide more detailed directions for interstitial pages and content creator expertise.
  • “E-A-T” (Expertise, Authoritativeness, Trustworthiness) is now included within “Page Quality” in certain sections.


  • The inclusion of “E-A-T” within “Page Quality” may reflect how Google wants its quality raters to approach evaluating content.
  • The increased emphasis on interstitial pages within the Distracting Ads/SC section may also mean that webmasters and advertisers who use those techniques in an intrusive manner may see lower ratings.
  • A more detailed guidance regarding content creator expertise may put questionable or lower-quality content under more scrutiny.

Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.