For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Google has created a new JavaScript SEO video series exclusively for web developers and SEOs. In this series, Google assists users to create web apps through the use of JavaScript.
There is nothing to deny that video provides a great way to engage audiences and drive important messages. Thus, if you are looking for a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits to your website and company.
But when you think of video marketing, you think about the video. Content writing is not exactly on your radar. Google’s John Mueller advises site owners to provide supporting content when publishing a web page with a video on it.
During the Google Webmaster Central hang out on March 5th, he advised to not just embed a video on a page and add a title and leave it at that. He recommended to build content around the video, such as a transcription of the video, and adding some comments about the video.
There is nothing to deny that today’s retailers are faced with the difficult challenge of keeping shoppers engaged in a marketplace that is not only larger, but also competitive than ever before. So, to help retailers extend their boundaries, Google is introducing new ad formats on Google Images.
As per the announcement, Google is introducing new shoppable ads which will help the retailers highlight multiple products, available for sale, within their sponsored ad among Google image results.
Google is improving business profiles with a new layout that has space demarcated for latest offers. To enable people to find special offers, Google offers the most prominent ones on Google My Business profiles of companies. The presence of a dedicated space enables entrepreneurs to display their latest offers, enabling potential customers to take a quick decision.
To track all the data for a whole domain, Google is introducing ‘Domain Properties‘ in Search Console.
This update consolidates http, https, www, and non-www into a single property, to get an aggregate view of your site’s performance and errors/warnings in a single Google Search Console property.
In the constantly evolving digital world, there exists a great plethora of new and innovative platforms for the business owners to move their industry forward.
Truth be told, mobile web is the most widely used platform which is not only fast, but also engaging.
Google has rebuilt its mobile web speed tool to help business owners build a faster site and deliver the kind of mobile experience that audiences expect today.
Last year, the mobile speed score was added to Google Search and Ads, making it easier to diagnose and improve your mobile site speed. With the speed tool, developers were able to evaluate their performance on a 10-point scale, 1 being very slow and 10 being extremely fast.
To help advertisers know how close they are to getting the top number of potential clicks on their campaigns, Google is rolling out click share metric to search campaigns.
Google stated that the lower your click share, the more opportunity you have to capture additional clicks.
There is a relatively simple process for calculating click share. For example, if your ad is clicked 20 times, but the Google Ads estimates that it could have been clicked 100 times (If you had more extensions, higher bids, or higher budgets), your click share is 20%.
Google’s Garry Illyes has offered a detailed explanation of how RankBrain algorithm works. He has clarified many doubts related to the algorithm which have been expressed by others. One of the questions asked was whether RB utilizes UX signals of any type or not. In his reply, Illyes mentioned that RankBrain makes uses of search data in order to guess what a person may click while searching for something that hasn’t been entered on Google in the past.
