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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

Voice Search is the new buzz term in SEO town! This trend lets users interact with search engines through virtual assistants and find answers to their questions and needs.

A recent study by SEMrush shows that two out of five users today use voice search and it is estimated that soon half of all searches will also be shifted from the keyboard to the microphone.

The study was conducted to ensure that the marketers are keeping fully abreast of how voice search will impact the performance of their campaigns.

SEO is an ever-changing field! It is thus, by far, the most talked about topic for web developers. Considering how secretive the search engines are about their algorithms, SEO is prone to myths.

So, to help webmasters improve their search traffic and website rankings, Google introduces a video series in which the developers can the misconceptions that have been floating around and about the SEO practices.

With Google progressing to become more enhanced as well as detailed, it is no surprise that rich results have become increasingly prominent! Google has now updated its rich result testing tool for mobile and desktop.

Google’s rich result was introduced for marketers to help them enhance normal page results with images, ratings, reviews and other quantitative information featured on the site.

To assist site owners with preparing for mobile-first indexing, the update will now enable them to run separate tests for mobile and desktop.