Images are easier to process than words. We can open a page and immediately see and understand the image, while reading takes work: scanning words, processing the message, understanding the language, etc. To make it easier for users to see what is out there and learn more about the images they are interested in, Google overhauled the image search experience on desktop.

“When you select an image, it appears in a side panel on the page, next to the search results. Importantly, it stays there as you scroll, letting you easily compare images with others on the page.” says Google.

As important as a visual piece is for reader engagement and enthusiasm, a well-written content of the equation will literally paint the whole picture in a new light. So, to help you know where you are going before you click, Google has also added captions, shown under the image you have selected.

With Google automatically adding captions below each image thumbnail, users can now get all the required details such as the brand, price, availability, and reviews about a product through image while seamlessly scrolling through other results.

“For retailers and publishers, this updated interface also means people are more likely to visit a web page to get information to help them with a task, or to buy a product on your site.” Google added.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.