Google introduces a new way to get more exposure through your livestream videos. Since live streaming has become a bit of craze lately, this new tool launched by Google will help more people to discover your livestreams in Google’s Search and Assistant.
Google has started to roll out a new design for its hotel results local pack on web search. Therefore, if you search Google for hotels close to X, Google will show a new look for hotel results in that locality which resembles a hotel search results portal. Noted search expert Sergey Alakov shared a notification about the rollout on Twitter . Here is a screen shot of how the new local pack looks like-
From now on, website owners will be able to keep a track of their event listings on Google Search Console Reports. Google has come up with new filters which are found below ‘Search appearance.’ Applying such filters will enable website owners to keep a track of the frequency of events posted on their site visible in search results.
To enable Search Console to record the data, website owners will need to utilize event structured data markup on the pages in which their events have been posted. One Google help document clarifies the difference between event details and event listings –
Google has launched its business messaging capabilities to for Google Maps. The messaging feature was launched in 2017 to allow users to allow users to perform text conversations with businesses via their Google My Business Profiles. Now by sending messages to businesses you have the scope to ask questions without making a phone call.
Google My Business has made a minor change to Google My Business dashboard where users edit their business listings. From now on, Google will display and enable you to edit primary and additional(secondary)categories instead of clumping both inside a big category with multiple options.
Google has rolled out a new and enhanced version of Google My Business app that helps business owners to reach out to a greater number of people and connect with them. There is a simple, hassle-free way to gain prominence in Google with a unique Business Profile. With a simple press of the new button on Google My Business app, you can upload a picture, conceptualize an event or new offer and add it to your Business Profile. You can also manage details related to your business on Google by using the Profile tab and view your edits appear prominently across search and maps.
LinkedIn has reconstructed company pages to create a new content suggestions feature. The rebuilt LinkedIn company pages are now called “LinkedIn Pages”. A number of new features will be added to the LinkedIn Pages which have been designed to enable businesses to interact with their audience in a better way. Sharing relevant content is one of the effective ways to ensure better conversations. To simplify the process, LinkedIn is launching this new feature.
Google PageSpeed is utilizing Lighthouse as its analysis engine. This alteration was done to ensure a uniformity between Google’s web page performance analysis tools. Earlier, Google’s tools used various analysis engines which led to different recommendations from each individual tool.
Now users can have the same performance audits and recommendations on the internet, command line and in Chrome DevTools. Google stated –
Bing Ads has launched a new competition tab on web interface globally this week. First rolled out in September, it offers numerous ways through which you can see the competitive scenario on the tab with machine learning powered recommendations to have an edge. Some of the distinctive features of the two major sections in the Competition tab, Auction Insights, and Recommendations-