Last year, the mobile speed score was added to Google Search and Ads, making it easier to diagnose and improve your mobile site speed. With the speed tool, developers were able to evaluate their performance on a 10-point scale, 1 being very slow and 10 being extremely fast.
Now, Google Ads has updated the mobile score algorithm to reduce the number of ad clicks needed to calculate the result. This new update has enabled advertisers to see the loading speed of more mobile landing pages, in order to differentiate which ones are providing a fast mobile experience, and which ones may require more attention.
WHY SHOULD YOU CARE?
- More than half of all web traffic happens on mobile.
- Even the best ads struggle to deliver results if they are sending people to slow landing pages, especially on mobile.
- About 53% of visits to a mobile site are abandoned if it takes more than three seconds to load.
Thus, to improve your mobile speed score, Google suggested to adopt mobile-specific technologies like Accelerated Mobile Pages (AMP), as AMP pages typically load 85 percent faster than standard mobile pages. As a result, 90% of AMP pages see a high mobile speed score of 10.