In May Google had integrated its product listings ads and YouTube videos which was called TrueView for Shopping. It is out of beta now and available to AdWords advertisers.
Google announced the launch just before the holiday season: “The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how those products fly off the shelves.”
TrueView for Shopping and Shopping Ads now Available for AdWords Users
TrueView helps create videos highlighting the product. TrueView video ads have embedded actionable shopping cards which facilitates buying for users. The powerful audience solution enabling the advertisers to retarget the viewers.