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Navneet Kaushal

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Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.

Turning The Tides of SEO: Voice Search!

The acceptance and use of voice search in our everyday lives have happened so quickly that marketers are looking for ways to make their sites voice search friendly. A recent study revealed that every month, more than one billion searches are being made across the world. 20% of mobile queries are in fact, voice searches. PWC has confirmed that 65% of people in the 18-64 year age group communicate with their voice-enabled devices at least once in a day.

100+ Google SEO Success Factors, Ranked

Keeping a track of ranking factors is no doubt essential. But chasing minor ranking factors can cause a loss of valuable resources. Speed, content which targets specific queries, click through rate(CTR) and freshness are vital factors which you must achieve to make sure that your website gets a good SERP ranking. In order to ensure long term success, you will need to hone your skills in the use of optimized images & video, layout & design, use of relevant keywords, phrases, and topics.

Let’s Get Visual: How Search Is Changing

Marketing experts have known for a long time that compelling images are necessary to increase conversions. However, visual search is a new, more developed version of this feature. Though it is not likely that visual search will completely replace text-based search, its effect can already be felt nowadays, and thus will require companies using SEO to adopt.

32 Steps to Rank Higher on Google Maps for Your Small Business

Once you search for a search term on any search engine, you come across free and paid results. As a rule of thumb, Google focuses on user experience to decide the SERP ranking of websites. Google arrange search results based on their relevance, ease of use and overall user experience. To make sure that your local small business ranks higher, you will need to adopt a few steps. First and foremost, your website has mobile as well as the desktop responsive website.

9 Tools to Help You Make Awesome Pillar Pages

Pillar pages are highly effective for boosting the SEO of your website. For creating a superb pillar page, you need to find out your existing contents which can be leveraged, find out topics that have popularity among your target audience and find the best keywords for them. There are a number of tools which you can use to create awesome pillar pages. Fanpage Karma is one of them. It can help you to not only identify the strongest channels on social media but also identify the best types of content and the ideal time for posting them.