Keeping a track of ranking factors is no doubt essential. But chasing minor ranking factors can cause a loss of valuable resources. Speed, content which targets specific queries, click through rate(CTR) and freshness are vital factors which you must achieve to make sure that your website gets a good SERP ranking. In order to ensure long term success, you will need to hone your skills in the use of optimized images & video, layout & design, use of relevant keywords, phrases, and topics.
In order to stay ahead in SEO, it is not always necessary to pay attention to influential factors. However, focusing on some of these factors such as sitemaps, user-friendly URLs, link velocity can help you have an edge over competitors. The Zyppy infographic highlights some of the major SEO factors you will need to pay attention to for gaining a good SERP ranking in Google.
