Once you search for a search term on any search engine, you come across free and paid results. As a rule of thumb, Google focuses on user experience to decide the SERP ranking of websites. Google arrange search results based on their relevance, ease of use and overall user experience. To make sure that your local small business ranks higher, you will need to adopt a few steps. First and foremost, your website has mobile as well as the desktop responsive website.
You also need to make sure that your website has a testimonials page. Add your company’s address and phone number on the header and footer. Also create a contact page with address, phone number and a google map image of your address. The 99 MediaLab infographic highlights steps which you can adopt to ensure that your small business ranks higher on Google Maps.