Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
How to Meet (and Exceed) Your Creative Content Goals
To make your content work, there are several aspects that you need to consider before drafting a content marketing strategy. Have a look at this blog post by Sonia Simone and learn how to keep your content creativity flowing, instead of just giving your audience something to pass the time.
Everything Old Is New Again: Why & How to Refresh B2B Content
No content marketer is looking for one more task to add to the list, but refreshing existing content can boost your brand and content marketing strategy. Read this insightful article by Anne Leuman and understand why and how to refresh B2B content.
SEO
4 Unconventional Ways to Become a Better SEO
There is nothing to deny that the more you invest in yourself, the more you will be able to do to achieve your goals! Thus, if you are looking for ways to polish your SEO skills to become a successful search marketer, dive deep into this article by Andrew Eagar.
9 Common Google My Business Mistakes (And How To Avoid Them)
Even though Google My Business is the most powerful local citation that you can acquire, there are a few mistakes that need to be addressed. In his recent article, Jamie FitzHenry shared 9 common Google My Business mistakes and ways to avoid them for better results.
Look Out for These 5 Signs of Black Hat SEO
If you are curious to know, what are the most common black hat SEO practices, read this insightful blog post by Scott McGovern. In his blog, he shared five signs to look for in your website and why you should avoid deceptive optimization.
Social Media Marketing
Know Your Audience: 5 Ways to find Your Target Market on Social Media
The only way to make the most out of your marketing efforts is to ensure that you are sending the right message to the right customers. Thus, to get a slice of the marketing pie, it is important to understand your target audience. In his recent blog post, Adam Torkildson shared 5 amazing ways to find your target market on social media.
Six Mistakes That Could Be Hurting Your Social Media Marketing Strategy
If you are already using social media marketing for your business, do you know how many mistakes are you making? And how much better could your marketing really be? Read this informative article by Jessica Montevago and get familair with 6 common mistakes that could hurt your strategy.
Email Marketing
We Analyzed 12 Million Outreach Emails. Here’s What We Learned
Without a doubt, email marketing is the most important marketing channel for any business. In his recent blog post, Brian Dean uncovered a number of interesting findings of the analysis of 12 million outreach emails. Dig deep into the data for better understanding.
3 methods to test your email segmentation and increase conversions
Some say that the secret sauce, which can make or break your email marketing campaign’s success, is list segmentation. Read this article by Jennifer Videtta and get familiar with the methods to test your email segmentation and increase conversions.
Link Building
The Link Building and Voice Search Power of ‘How To’ Content
Who does not want to increase their general and voice search visibility? In his recent article, Steve Wiideman discussed how incorporating unique ‘How-To’ content into your SEO strategy will level-up the awesomeness of your page.
