The acceptance and use of voice search in our everyday lives have happened so quickly that marketers are looking for ways to make their sites voice search friendly. A recent study revealed that every month, more than one billion searches are being made across the world. 20% of mobile queries are in fact, voice searches. PWC has confirmed that 65% of people in the 18-64 year age group communicate with their voice-enabled devices at least once in a day.
People in the age group of 25-49 years are most likely to utilize voice search in a day, followed by those in the age group of 18-24 and 50+ respectively. Voice is widely expected to become a $40 billion channel by 2022. Google has confirmed that 52% of smart speaker owners want to receive info about deals, sales, and promotions of brands. The TOP SHELF MEDIA infographic shares some interesting statistics to reveal how voice search is influencing SEO at present.