Marketing experts have known for a long time that compelling images are necessary to increase conversions. However, visual search is a new, more developed version of this feature. Though it is not likely that visual search will completely replace text-based search, its effect can already be felt nowadays, and thus will require companies using SEO to adopt.
To give you more insight about visual search and how search is changing, here is an infographic, shared by MDG Advertising. Check out the infographic to get the answers to questions like what exactly is visual search? Why is it such a big deal? How is it being used? What can brands do to capitalize on its potential?