Author

Navneet Kaushal

Browsing
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.

SEO Competitor Analysis - The Complete Framework to Analyze Your Competition

As Blake once said, “Without contraries there is no progression.” The idea still applies to the modern day existence. Be it pulling a rickshaw or running a business, everywhere there is competition and for good.

Talking about SEO and keyword strategy it is important to do a comprehensive analysis of your competitors, to stay abreast with the latest keywords research trends. Once you know whom you are competing with, you are 50% across the sea.

Top 100 Keywords Searched on Google in the Past One Year

It is easy to unlock the door if you have correct key with you, than trying a handful of keys before hitting the right one. Isn’t it? Keywords play the exact same role while searching for any information on Google.

Recently, a study compiled the most searched for non-branded keywords for the past 12 months, till June 2018. The results were quite interesting, with ‘weather’ topping the search chart, given the various storms to have hit in the past 12 months.

Can you expect a harvest if you just leave the seeds to grow on their own? Obviously not! Similarly, once the content is written it needs constant checks and improvisations to stay afloat and fresh. Only then can you expect to reap profits over it.

On a very humanistic note, the content should be written in a way that you would want to read as a reader. If it lulls you to sleep, so would the readers! Striking the right balance between SEO and content marketers can fetch optimized results for any campaign.