Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Every day we come across to a new trend, rapidly replacing the old scenarios. Why does this happen? The answer is the fast-paced growth of content marketing. This is the reason why it is becoming extremely difficult to survive in the content marketing world. In this attempt, Lee Odden is here with the list of 50 content marketing experts that everyone should follow to be an unbeatable player of this race.
The long tail of link building holds a wealth of value, but you might not know unless you have done the analysis. Read the article by Kristin Tynski to understand the long-term link acquisition value of content marketing.
Establishing a multi-country web presence to expand your business reach is not everyone’s cup of tea. It requires an in-depth understanding of the target markets and international SEO knowledge for the international reach. Aleyda Solis has listed 7 common issues in her article that may responsible for our failure at international SEO.
Every professional in digital marketing understands the need for quality content for any website. But the question is how will you know that the content on your website is high-quality? Conducting your content audit at certain intervals can be the best solution. Read the article by Jon Eric Dela Cruz to learn the effective steps of auditing content for SEO.
The article at Smart Insights explains, no matter what your target audience is looking for, Google SERP features can help your content become better and build an online brand presence. Read the full article to learn the 5 marketing tools that can help your site win SERP features.
Social Media Marketing
One of the best ways to succeed in the digital world is to keep a track of what your competitors are doing. Reaching to the more effective customers by utilizing the latest tools and technology is also a way to keep yourself sustain in the online business world. Read the article by Mark Whitehurst to know the 3 up – and – coming social media platforms. You never know what revolutions these platforms may bring.
Are you new to the digital marketing industry? Probably in search of best social media tips and tricks, you may suck up all horrible and outdated advice that is still floating on the Internet. To save yourself read the article by Susanna Gebauer. She has mentioned 23 social media and digital marketing hacks that are actually myths.
The recent research from Adobe says, if people could change one thing about emails they receive from brands, they would make those emails less promotional. Similarly, there are many other things that annoy the respondents. In the article, Ayaz Nanji has mentioned some common things about emails, that brands generally use and eventually annoys the respondents.
Email signatures are an important part of a small business’s identity and professionalism. Your email signature is valuable marketing real estate, so you should be sure that you are using it to its full potential. In the article, Gabrielle Pickard Whitehead has mentioned the best 15 email signature practices to improve your business communication.
Have you just taken on a new SEO client? You need to perform a backlink audit for your client’s website. Backlink audits can be complicated. The article by Joshua Hardwick shows how to perform a simple, insightful backlink audit that too in only 30 minutes.