Can you expect a harvest if you just leave the seeds to grow on their own? Obviously not! Similarly, once the content is written it needs constant checks and improvisations to stay afloat and fresh. Only then can you expect to reap profits over it.
On a very humanistic note, the content should be written in a way that you would want to read as a reader. If it lulls you to sleep, so would the readers! Striking the right balance between SEO and content marketers can fetch optimized results for any campaign.
Ensure a careful investigation of the keyword choice, strategized link building, use of rich snippets and you can sail through smoothly across the whole marketing process. Have a look at the infographic by Content Marketing Institute to know more.