Imagine your favourite pizza is served steaming hot, you pick the cheesy slice up and it falls on the ground. Disheartened? The feeling is more or less the same when all the efforts that you put in writing and publishing the content is sabotaged technical SEO problems.
Audit your web pages to ensure it is optimized to deliver superior search results. Keep a check on the indexing of your web pages, secure your website with HTTP, audit your link profile, master the basics and you are good to go.
To know in detail about the tricks and hacks of ensuring your content’s safety and technical SEO troubleshooting, have a look at the infographic by Digital Information World.