As Blake once said, “Without contraries there is no progression.” The idea still applies to the modern day existence. Be it pulling a rickshaw or running a business, everywhere there is competition and for good.
Talking about SEO and keyword strategy it is important to do a comprehensive analysis of your competitors, to stay abreast with the latest keywords research trends. Once you know whom you are competing with, you are 50% across the sea.
After the competitor analysis is done the aim should be to position oneself among them and develop your SEO and keyword strategy accordingly. Have a look at the infographic by Cognitive SEO to know more.