Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
Empathy As A Content Marketing Strategy
Katie Weedman says, any good marketing strategy should focus on making sure that the products and services meet the needs of the customers. According to Weedman, one can fine tune the empathy skills alongside marketing strategy to create and distribute content that cultivates profitable, long-term relationships with his customers which ultimately adds to the bottom line of the business.
Tips to Improve Your Mobile Content Marketing
Debra Murphy writes, implementing content marketing that effectively supports mobile can help you increase your conversions of visitors to leads. According to her, if you keep mobile support in mind whenever you consider new marketing campaigns, you will be in a better position than your competitors.
SEO
Julia McCoy writes, content marketing success is a worthy goal that could result in huge ROI for your brand. In this article, Julia has mentioned 7 Steps to implement a content strategy for amazing content marketing. Read the article to get the insight.
The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy
Adam Bornstein says, digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them to reach customers. According to Bornstein, any great business must build an ecosystem that routinely engages its customers and that should be your main focus.
25 AMAZING Free SEO Tools [2018 Reviews]
In this article, Brian Dean has mentioned list of the 25 best free SEO tools on the planet that have helped his site get 200k+ visits per month like ”answer the public” tool that has a section of the results dedicated to “Vs. Keywords”, “woorank’s SEO & website analysis” tool which helps get a list of the SEO improvements in seconds. Read more.
Social Media Marketing
50 of the Best Social Media Tools Selected by Top Marketers
Aaron Orendorff writes, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming. In this article, Orendorff has mentioned 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.
5 Big Marketing Stunts That Worked and What We can learn From Them
Dara Fontein writes, from brand awareness to driving sales, the right marketing stunt can help businesses of all sizes reach their goals. According to Fontein, any marketing stunt has the power to strengthen or sink your brand. As long as you follow the lead of the successful brands and know what you’re doing, your risk can definitely pay off.
Email Marketing
How to Find Your Customers’ Pain Points
According to this article published on AWeber Communications, your audience is much more likely to buy if you can clearly articulate how you’ll solve their problems or pain points. The entire email series mentioned is effective because it positions the business’ service as a solution to that pain point. Read more.
7 Books That Will Supercharge You Email Marketing Strategy
Taegan Lion says, even if email does often feel old-fashioned, it is still a major source of income for many companies. Taegan has mentioned 7 books that you should read to supercharge your email marketing strategy. Read.
Link Building
Link Building Tips: 21 SEO Pro’s Reveal Their #1 Tip for New Sites
Jonathan Gorham says, everyone knows the great feeling you get when you land your first high-quality backlink. Unfortunately, when it comes to getting them, it’s not always easy. Gorham has specified information that he gathered by asking 21 of the best SEO Pro’s about the tip they use when setting up a link building campaign for new websites.
