Author

Navneet Kaushal

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Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.

Day 3 – How to Develop Multichannel Attribution Models That Move the Needle

Speakers:

1. Janet Driscoll Miller (@janetdmiller)

2. Simon Poulton (@spoulton)

3. Adam Proehl (@adamproehl)

Moderator:

1. Ginny Marvin (@ginnymarvin)

One of the most common challenges in marketing today remains the ability, or lack of it, to measure the success of programs. This is especially true in B2B.