Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Anne Leuman dives into some of the key reasons why content marketing efforts succeed or fail short. She shares insight that can help you level up your own content marketing strategy in a way that improves your results.
Suttida Yang writes, content marketing drives awareness, generate leads, enable trust and increase traffic to your website. It is an integral aspect of every marketing initiative. She shares seven content marketing tips that can help you double traffic in your site.
To take the right action for fair and better competition against your rivals, you must carry out a competitive analysis as part of your SEO strategy. This analysis will give you the route to follow. Navneet Kaushal says, you must know what an SEO competitive analysis is in the first place before you do it.
All marketers need SEO. You ignore SEO, you ignore sales. Wondering where to begin? Neil Patel says, start by assesssing your site’s current SEO and he tells you how to perform the technical SEO site audit in just one hour. Read on.
Taylor Bragg says to drive a digital marketing campaign to success, it is vital to understand the importance of SEO. She shares three SEO techniques that every marketer must master to ensure your traffic increases.
Social Media Marketing –
What started as the platform to connect with the people you hadn’t met for ages has changed the way business is conducted. When smartphones came, web changed forever. With this social media we grew up with this has changed and morphed. Read this very interesting article by Jeff Bullas.
A good small business marketing strategy often includes a number of different components. Public relations, social media, email marketing, blogging and online ads may all factor into the mix in some form. Annie Pilon shares ten expert tips to use social media as the PR tool.
Email Marketing –
Susan Gunelius writes, it’s essential that the copy on your opt-in form excites your target audience and compels them to take action. They need to understand the value they’ll get when they give you their email addresses. Read seven things to accomplish in your copy
Any tip that gives you an edge when it comes to email blasts can help. John Brandon says most people open emails on Tuesday more than any other day. The open rate is 19%, which means recipients are more willing to find out about that new Bluetooth toothbrush you’re selling.
Link Building –
Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledgee, but for many in our industry it’s still crudely implemented. Russ Jones tells about a simple method for comprehensive link audit.