Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Do you use a blog to connect with customers and prospects but is not sure about how to publish strategic content on a consistent schedule? Lilach Bullock suggests ways to research and plan your blog content for an entire year based on an editorial calender for the year.
Company-driven content needs a more strategic approach to rebuild a brand’s foundation and brand closer to its customers. Mat Zucker through the article lists 05 tips that can be used to Strategically Reboot Brand’s Content Marketing efforts and make it more engaging than before.
Mobile and local search are a powerful SEO couple.Irina Weber highlights the importance of optimizing website for mobile devices in sync with local searches. She further lists quick tips that can be used to Optimize the site for local search on mobile devices.
Anna Crowe through this informative article highlights why it is vital to tackle technical SEO before link building. She further throws light on some strategies that can be followed to continue SEO practices before proceeding with Link Building.
In order to rank high and garner desirable traffic, the published content should meet the search engine optimization (SEO) standards set by Google and others. Kaya Ismail lists 7 SEO tools that every content publisher should know to promote their content on the web and make it popular.
Social Media Marketing
Neil Patel points out that, although social Media has attained enormous popularity , some businesses still haven’t taken advantage of social media for all it’s worth or the potential it holds. In the article he discusses proven social media techniques and vital tips that businesses can follow to grow their reach on social media.
Social media keeps evolving with each passing day and therefore it gets important for marketers to come up with right approach to sustain competition. Joshua Nite through this article points out some clear directions and key data points for the next evolution and what you should do about them.
If you want your customers to return, it is important that you make your brand memorable by giving them the experience they deserve. You can build customer loyalty in various ways, and effective marketing is one of them. Yoav Vilner points out seven tips that you can implement in your email program to encourage retention and loyalty.
When it comes to B2B engagement, email marketing continues to display better conversion and engagement rates. Kelsey Jones suggests that by varying your approach through different types of email campaigns, you can hold your audience’s interest. Here’s how you can target B2B customers through 05 email marketing tips.
Often mobile websites remove content and links in order to improve user experience on a smaller screen. This fundamentally alters the link structure and affects Google Rankings. Through the following article, Rush Jones highlights how mobile-first indexing disrupts the Link Graph and compromises on user experience.