For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Google has created numerous third-party apps and services to enhance the online experience of users.
However, the success of these apps and services depends on the awareness of users that their data is safe and developers following established norms. Over the last few years, Google has consistently strengthened policies and controls to respond to day to day internal reviews, feedback from users and changing presumptions related to data privacy and security.
Google has altered the length of posts which are published by Google My Business to 1500 characters. Earlier, length of Google My Business posts was based on words rather than characters. Google needed at least 100 words per post and a maximum of 300 words. But now there is probably no minimum length for Google My Business posts.
Google seems to have extended title lengths in search result snippets as per a new report.
RankRanger’s tracking tools demonstrate that the average length of page titles in search results has increased on an average from 55 to 83 characters. Here is RankRanger’s tweet from last week-
Google’s Danny Sullivan affirmed that an algorithm update had taken this place last week. He stated-
“Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a smaller one this week.”
In a Google Webmaster Central Hangout last week, Google’s John Mueller suggested that website owners who have been affected by August core algorithm update should focus on content relevance. For dealing with such core algorithm updates, Mueller stated that it was not just about resolving specific issues. Instead, Google is more focused on the relevance of content to the queries of searchers.
On Tuesday Google announced that auctions conducted on search partner sites can utilize Smart Bidding rather than smart pricing once an advertiser has a conversion tracking set up.
Why is it important to you?
Google states that Smart Bidding can provide better performance since it includes contextual signals for optimizing bids for all auctions. Smart pricing, which has been utilized for manual bids for search partners, focuses on signals like keyboard lists or concepts which initiated the ad and the page type on which the ad was displayed.
In its 20th anniversary and future of search event, Google presented some new search features. While some of these features are new, some are either adaptions or expansions of already existing capabilities while some have either been borrowed or influenced by the products of competitors such as Snap and Instagram.
Ben Gem, VP of search presented a short historical overview of Google’s aim and methodology for organizing information. He then presented conceptual buckets shaping the next generation of search capabilities. These three “search shifts” are –
Back in 2016, Microsoft Bing embraced AMP to make searches faster, regardless of the device being used or the place you are in.
In a recent announcement Bing extended the released AMP viewer and Bing AMP Cache enabling AMP-enabled web pages to work directly from Bing’s mobile search results allowing Bing to provide faster mobile experiences to Bing users.
Bing has announced that it is closing down its anonymous submit URL tool which enabled anyone to submit any URL for submission within the Bing search index. Google closed down their public URL tool just a few months ago. Bing has stated that people can still utilize Bing Webmaster Tools in order to submit their own URLs.
