Back in 2016, Microsoft Bing embraced AMP to make searches faster, regardless of the device being used or the place you are in.

In a recent announcement Bing extended the released AMP viewer and Bing AMP Cache enabling AMP-enabled web pages to work directly from Bing’s mobile search results allowing Bing to provide faster mobile experiences to Bing users.

Bing Introduces AMP in Its Mobile Search Results

Bing introduced the first phase of this AMP Viewer and AMP Cache globally, on 17th September 2018, for new carousal. Bing plans to continue the phased roll out more websites, regions and links on the search results pages. The users from United States can try it on their mobile devices to search for news related queries and tap the search results labelled with the AMP icon.

Fabrice Canel,Principal Program Manager of Microsoft Bing, advised the AMP webmasters and advertisers that, “The AMP protocol offers the ability to cache and serve cached copied AMP content that is published on the web, providing faster user experiences on Bing. In order to enable your AMP published content within Bing, you need to allow the Bingbot (our crawler) to fetch AMP content and allow cross-origin resource sharing (CORS) for domain. Most AMP enabled sites and advertisers have already authorized the CORS sharing for the domain, but now need to also to the allowed list.”

Bing is also excited to share the Bing App with an attempt at making the search experience even better. The App supports both Android and iOS interface, that supports AMP and makes searching and browsing considerably faster.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.