For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
July is going to be a notable month for Google. Earlier this month, Google announced that its Speed Update will be launched in July. It announced yesterday that it will mark all sites which haven’t migrated to HTTPS as “not secure”. This event will coincide with Chrome 68’s release. The latter will look like this in a user’s browser.
In an attempt to enhance the search experience of travelers, Google had added the ability to book hotels to its search results. This update comes a week after Google launched delay predictions and cheaper fair to improve the flight booking experience. Apart from helping people booking hotels directly on Google, hotel searchers will also enable them to filter prices and find the information they are looking for.
A new Google AdWords Express update will enable advertisers to attend missed calls by using push notifications. Google stated that one in every five calls received on an AdWords Express ad goes unanswered. Now, if you miss a call, the AdWords Express app will send a notification inviting you to call the customer.
You need to have access to the AdWords Express app to receive notifications about missed calls. Once the app gets installed, notifications might be installed once you go to settings and opt for account updates. With this new update, Google also added another feature to AdWords Express which is designed to enhance the relevancy of customer calls. Now at end of each call which you receive via AdWords Express, you will be asked to provide a feedback on the relevance of the call.
SEO professionals, web developers, and webmasters now have access to a new feature in the well-known website auditing tool Lighthouse. Google announced yesterday the addition of a new “SEO Audits” category to its extension. You will gain access to the new audit category through the “Options” button in extension.
Google My Business announced the launch of a new update on Friday which is sure to be a great news for restaurant owners. The ones who are managing their own Google My Business(GMB) listings can now have access to a new editor. Using it, they can create and edit menus which might display their listings on Google mobile search results.
The editor is now available in Google My Business dashboard’s Info tab. This is also the place in which owners will be able to edit links to their menus. Using the editor, owners can also add and edit titles, descriptions, and prices of the different menus they serve. The menus can also be broken down into different sections for appetizers, desserts etc.
Bing Ads is introducing a new way for advertisers for managing multiple accounts using a single email address and a password. The multi-user access facility of Bing Ads removes the necessity to sign into different accounts separately. Advertisers can, therefore, move from one account to another in a hassle free manner, thereby finishing a greater part of their work within a shorter time span.
Google has published one of the most detailed explanations till date about their featured snippets in a search blog post. Featured snippets are quick direct answers which you can view on top of Google search results page which appears as a response to your queries.
Google has explained what featured snippets exactly are, the different treatments and interfaces which you can derive from them and their way of interacting with mobiles, desktops and voice search results. Google has confirmed that featured snippets are vital to mobile search and voice-activated digital assistants.
Google has said that featured snippets are vital for mobile search and voice-activated digital assistants. They have confirmed that in such cases, the conventional ‘10 blue links’ format aren’t very affective. So, featured snippets are a very useful format.
Google has released a new Google Search Console beta which is live for everyone, including those who haven’t received the email notifications.You just need to go to https://search.google.com/search-console and click on the top right where “search properties” is mentioned. You will come across a few verified sites here.
However, you may not see the link from the old Google Search Console to the new one as of now. This is because Google is attempting to limit the traffic to the new one in order to acquire a handle on it.
Google has announced that July 2018 onwards PageSpeed tool will be used as a factor to rank pages in mobile search. Since 2010, speed is a factor that determines page rankings for desktop searches.
However, now it will be extended to mobile searches, as well.
This “Speed Update” will only target the pages that render the slowest loading experience to the users, as of now. This means, whether the page is affected by this algorithm update or not, wouldn’t be easy to determine.
Recently, in a Google Webmaster Hangout, John Mueller answered a query that would using the same content for product and category pages demote or affect any one or both the pages. He threw light on how Google handles duplication of content among product and category pages, the consequences of repeating snippets, and puts forward his opinion on how publishers should handle this.
Category pages consist product listings, which users can browse through and click on a specific product. They will be then redirected to the product page. The problem arises when these two contain the same content.
