Last year Bing Ads had announced device targeting by adding desktop as an option. Now they have expanded device targeting by adding mobile-only support by adding negative desktop bid modifiers. Advertisers can…

In an official blogpost, Google AdWords has announced launching a new Smart Bidding Strategy that will set the right bid for each auction automatically to get the maximum conversions without…

In an official blogpost Google AdWords announced the launch of the beta version of Ads Data Hub. This is a cloud based measurement solution for a mobile world. Google said,…

Google AdWords announced introducing several improvements to Quality Score giving advertisers more visibility in the scores. New Status column has been added for Quality Score Google has added three new…

Bing is introducing Merchant Promotions in the US. Now advertisers will be able promote products directly from their Bing Shopping Campaigns inventory with special offer tags. These tags will appear…

Bing advertisers now have more insights to optimize their product titles using the new offer-level search term report. Bing Ads has also rolled several other great features that will help…

Bing Ads has announced support for Review Extensions, improvements in audience association creation for your Remarketing in Paid Search campaigns, and better keyword import in the latest version of Bing…

Google AdWords has announced that they have improved their Dynamic Search Ads with three new features: page feeds, expanded ads and quality enhancements. Page Feeds With Page Feeds, you get…