Bing Ads announced about new account level extensions that allow advertisers to add and edit ad extensions at the account level. The new feature will help you save a lot of time, besides providing consistency across advertising platforms. Associating extensions at the account level ensure that the extensions are applied to all existing and new campaigns automatically, thus improving the CTR of the ads.
In an official blogpost Google AdWords announced about launching reporting dashboards. Advertisers can bring together their most important reports and discover insights about their business.
Google stateed, “Every business has its own unique set of reporting needs – from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities.”
Google AdWords has rolled out product status reporting and absolute top impression share to help advertisers see how often their shopping ads are shown in top position. These two features will hep identify product data gaps and measure competitiveness in Shopping campaigns.
Google says the left-most ad on mobile shopping results get 3 times more engagement, impressions in left most position are called “absolute top” impressions. Using absolute top impression share will show the percentage of time your product is showing in this position.
Bing Ads announced that it will roll out labels to all Bing Ads Accounts, across the globe. Using these labels, advertisers will be able to add detail and color to their reporting data to accomplish more. Labels will be rolled out over next few weeks across the world.
“How are your experimental keywords performing? Do you have promotional ad copy that you’re closely monitoring? Do you have different bidding rules that you want to manage across your keywords? Labels are a simple and powerful way to make it easy to manage these situations and more, allowing you to create customized tags to associate with your campaigns, ad groups, ads or keywords.”
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