Bing Ads announced about new account level extensions that allow advertisers to add and edit ad extensions at the account level. The new feature will help you save a lot of time, besides providing consistency across advertising platforms. Associating extensions at the account level ensure that the extensions are applied to all existing and new campaigns automatically, thus improving the CTR of the ads.

Bing Ads Gets Account Level Ad Extensions

What you need to know?

The feature is applicable to all ad extensions, except call extensions and sitelinks, as these have not been upgraded to the new sitelink experience. Now up to 20 extensions can be associated at the account level, except for image extensions, which has the limit of 6.

Account level association for extensions is available through the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload. Bing Ads will be rolling out the feature across the globe over the coming few weeks.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.