Bing is introducing Merchant Promotions in the US. Now advertisers will be able promote products directly from their Bing Shopping Campaigns inventory with special offer tags. These tags will appear as ‘special offer’ at the bottom of your product ad. This will help in increasing customer engagement. Merchant Promotions are free and will improve the visibility of the ads.
You can create a promotion in three easy steps:
1.Click the Promotions tab (will be visible once you’re approved for the program).
2.Click Create promotion and enter the details of the promotion.
3.Click Save and you’re done!
Currently Merchant Promotions are available only in the US.