Bing advertisers now have more insights to optimize their product titles using the new offer-level search term report. Bing Ads has also rolled several other great features that will help advertisers improve the business using enhanced feed management and optimization for Bing Shopping campaigns. You can send the updated availability and price, as they change. Bing has also add scheduling to automatic feed downloads.
Search Term Report At Product Level
This report show the exact queries that triggered your Product Ads at the item ID level. This report will show the queries that result in untargeted visitors and higher costs, and the products that are being mapped to them.
Product Inventory Update Feed
This update is for the product attributes that are, like availability, price, sale price. These can be updated easily using the online product inventory feed. Advertisers can keep their information updated at all times and continue using the main product feed to submit product data at least every 30 days.
This new feed will reduce the processing time for attributes that change frequently.
Scheduled Feed Download
Automatic Feed Download is a simple way to submit product data to Bing Merchant Center. Bing has made it more flexible now by providing a scheduling capability. This will help you download the product feed at the time of your convenience.
