In an official blogpost Google AdWords announced the launch of the beta version of Ads Data Hub. This is a cloud based measurement solution for a mobile world. Google said, “We are also announcing that Ads Data Hub is a solution not just for YouTube, but a tool that offers access to more data and helps unlock actionable insights across Google ad platforms, including the Google Display Network and DoubleClick. And with Ads Data Hub now in beta, we’re expanding who can use it.”
Ads Hub is built on Google Cloud and BigQuery and it gives advertisers access to detailed, impression-level data about their media campaigns across devices in a secure and private environment. Advertisers can also incorporate data from a CRM System or marketing database.
Google said, “if an e-commerce retailer wants to understand what the path to conversion looks like, they can bring additional online data about their customers into BigQuery, and Ads Data Hub will enable them to combine that data with their ads data so they can see what a typical journey is from first encountering a user until conversion.”
To ensure privacy, no user-level data can be removed from the secure cloud environment and impression level data is accessible only for analysis and generating insights.