Google’s New Search Console finally graduates out of beta. The new version of the search console has been under beta testing since the beginning of the year. Though it has officially come out of beta now, it was readily available for the users all this while. The New Search Console came out of beta only after it supported the key features available, in the classic version, in a better way.
Digital advertising has become an extremely integral part of web today—a forum where anyone with a good idea and good content can reach their target audience. To maintain this effective place to learn, create and advertise Google has decided to put restrictions on Third Party Tech Support Services.
Though Google clarified that the restrictions won’t mean an absolute ban on this category of ads, it would certainly come under verification program before reaching the consumers.
Google has launched its structured data codelab. This enables a website owner to undergo a step-by-step process to create structured data for his own site. Google’s codelab guides site owners through adding many types of structured data to an HTML site. This comprises where to place structure data on a website and by what means to validate it.
Google has also added a link to the structured data codelab from the main structured data developer pages on the left side bar. Once you click on the left side bar, you will reach a section which says that it requires 30 minutes to undergo the process. Structured data offers a way to systematize information related to a page and classify its content. Google also utilizes structured data to allow special search features and improvements. For instance, a recipe page which has valid structured data can appear in a graphical search result. Google regards it as a rich result on a host carousel.
Google’s Webmaster Trends Analyst John Mueller announced on twitter that Google would now convert PDF documents, along with other forms of document like Word and Excel, into HTML formats for better search indexing of the documents.
Mueller’s Tweet said, “FWIW we convert PDFs & other similar document types into HTML for indexing too, so theoretically there wouldn’t be too much difference.”
In continuation to its Beta exploration of new Search Console, Google has come with up with a few more features to the new interface. Google designed the product to facilitate cooperative team usage and transparency of action history. The Search Console has been worked upon to offer better history tracking, with the spirit to enable all the users to see critical site messages.
Google’s John Mueller discussed why Google showed different results for singular and plural versions of an identical phrase. Many SEO experts suggest adding synonyms to content such as plural and singular versions of a search phrase being targeted. John Mueller clarifies why it may be wiser to select singular or plural before concentrating on that.
Question related to singular and plural keyword phrases
In a recent Google Hangout, a person asked what were the reasons for totally different rankings for keywords in singular and plural. There are some instances where the plural version ranks in top five while the singular isn’t even in the top 100. John Mueller stated that there should be a similarity in search intent for both versions. It isn’t essential that Google would show the same search results for singular and plural versions of a targeted keyword.
Google has upgraded its Developers Page specifically for article structured data. This includes recipe articles. These updates are linked with publication and modification dates. Additional properties are arbitrary and are suggested if you think they are relevant to your situation. Google Structured Data Testing Tool won’t issue a warning in case you don’t use these properties in your structured data. There are realistic reasons why you should think about using them.
Images are comprehended more easily than written text, and Google Images are a major source to visually discover and explore content online. For instance, a picture of a peacock will be comprehended faster than the text P-E-A-C-O-C-K. Hence, exploring an image can be more useful than exploring text content. The Google Image referrer URL is a part of HTTP header. When a user clicks a hyperlink in a browser and the browser sends a request to the server holding the destination webpage.
Google has incorporated a lot of new features in its new version of Google Search Console. Google is yet on its expedition to bring more user friendly features to the console. In a recent announcement, Google said to have added the ‘Links Report‘ feature in the new Google Search Console interface.