Google has recently added three new features to the Google Search Console’s Beta Version, that is now out for public use. Google asks for user feedback and reviews to incorporate in the beta version to make it more user friendly.
Google introduces a new feature to its snippet display to enhance the informative quality of the search snippet display. Google can now add on additional information, like similarities and difference of two different things in the snippet itself. The expandable subtopics feature enables the searcher know more without making much efforts for in-depth details.
Homogeneous to how Google displays featured snippets for individual topics, Google can now display a featured snippet with better detailing. The searchers can also use drop down tabs to explore the topic further, within the same snippet itself.
Google would allow advertisers to use up to 90 characters for description in text ads, which is equal to that of responsive search ads. In total, text ads can now have up to three headlines and two descriptions.
Text ads has three parts: headline text, a display URL, and description text.
Headline
Text ad has three headlines where you can write up to 30 characters each to promote your product or service. The headlines are separate and may appear differently based on the device someone is using when they view your ad.
Google Analytics has launched beta-testing for a new feature called Google Signals. The feature offers cross device reporting and remarketing capabilities. Google signals works to upgrade the existing advertising features, for users who have turned on Ads Personalization on Google. Google gathers the aggregate data of the users to estimate the across-device behavior of the user base. Google Signals gathers data on how the user deals with any online property from multiple devices. For instance, going through an Ad about bags on your mobile phone and later making the purchase from a laptop.
Google has enhanced the accuracy of Index Coverage report generated by Google Search Console. As per Google’s Search Console help documentation, Index Coverage report started shifting to a more accurate system on July 14 and fully shifted at the start of August.
Due to this shift to a new system, Google wasn’t able to record Index Coverage data from July 14 to August 1. Data in Index Coverage report between July 14 and August 1 is an assessment on basis of August 1 values. The Index Coverage report was initially rolled out to Search Console last year. It detects any page of a website which cannot be indexed while offering instructions on how to resolve issues. Site owners can also utilize the Index Coverage Report for submitting sitemaps. Data can be filtered by individual sitemaps.
Google announced on Twitter on Wednesday that it had released a “broad core algorithm update” this week. This update was launched after the search community witnessed shifts in search rankings and traffic.
Google’s main aim was to distinguish between a daily enhancement which focuses on a particular area and the more important broad algorithm updates which have an impact on the whole algorithm. In its official statement, Google conveyed four major insights:
Google has announced that it is launching reporting and analytics specifically for Google Posts. This feature enables individuals and businesses to directly develop content on Google which is highly ranked in SERP results. You can include Google Posts inside your local Google My Business account by declaring your listing and clicking on Posts section.
Google has announced assistance for datasets markup schema in its search results. Now searchers will be able to visualize the data of a web page in Google’s search results in a better way. Google stated that new agencies which publish data in tabular form can now add structured data to ensure that dataset parts can be identified for use in significant Search features. They also stated that news agencies add structured data to their existent HTML of a page, and therefore can control the way their tables are shown to readers. The markup version is shown below:-
Google announced on Twitter on Friday that they have made two changes to make it specifying of landing page parameters simpler. These changes are:-
- Google Ads now includes final URL suffix
- The number of custom parameters has been raised from 3 to 8.
These changes offer users with a greater number of alternatives in order to cite the parameters for landing pages. They are helpful for accounts which utilize third-party tracking solutions.