In an attempt to enhance the search experience of travelers, Google had added the ability to book hotels to its search results. This update comes a week after Google launched delay predictions and cheaper fair to improve the flight booking experience. Apart from helping people booking hotels directly on Google, hotel searchers will also enable them to filter prices and find the information they are looking for.
A new Google AdWords Express update will enable advertisers to attend missed calls by using push notifications. Google stated that one in every five calls received on an AdWords Express ad goes unanswered. Now, if you miss a call, the AdWords Express app will send a notification inviting you to call the customer.
You need to have access to the AdWords Express app to receive notifications about missed calls. Once the app gets installed, notifications might be installed once you go to settings and opt for account updates. With this new update, Google also added another feature to AdWords Express which is designed to enhance the relevancy of customer calls. Now at end of each call which you receive via AdWords Express, you will be asked to provide a feedback on the relevance of the call.
SEO professionals, web developers, and webmasters now have access to a new feature in the well-known website auditing tool Lighthouse. Google announced yesterday the addition of a new “SEO Audits” category to its extension. You will gain access to the new audit category through the “Options” button in extension.
Google My Business announced the launch of a new update on Friday which is sure to be a great news for restaurant owners. The ones who are managing their own Google My Business(GMB) listings can now have access to a new editor. Using it, they can create and edit menus which might display their listings on Google mobile search results.
The editor is now available in Google My Business dashboard’s Info tab. This is also the place in which owners will be able to edit links to their menus. Using the editor, owners can also add and edit titles, descriptions, and prices of the different menus they serve. The menus can also be broken down into different sections for appetizers, desserts etc.
Bing Ads is introducing a new way for advertisers for managing multiple accounts using a single email address and a password. The multi-user access facility of Bing Ads removes the necessity to sign into different accounts separately. Advertisers can, therefore, move from one account to another in a hassle free manner, thereby finishing a greater part of their work within a shorter time span.
Google has published one of the most detailed explanations till date about their featured snippets in a search blog post. Featured snippets are quick direct answers which you can view on top of Google search results page which appears as a response to your queries.
Google has explained what featured snippets exactly are, the different treatments and interfaces which you can derive from them and their way of interacting with mobiles, desktops and voice search results. Google has confirmed that featured snippets are vital to mobile search and voice-activated digital assistants.
Google has said that featured snippets are vital for mobile search and voice-activated digital assistants. They have confirmed that in such cases, the conventional ‘10 blue links’ format aren’t very affective. So, featured snippets are a very useful format.
Google has released a new Google Search Console beta which is live for everyone, including those who haven’t received the email notifications.You just need to go to https://search.google.com/search-console and click on the top right where “search properties” is mentioned. You will come across a few verified sites here.
However, you may not see the link from the old Google Search Console to the new one as of now. This is because Google is attempting to limit the traffic to the new one in order to acquire a handle on it.
Google announced a new AdWords update to make the app much more useful than now.
The update allows advertisers to add, edit and remove keywords from campaigns using the app itself.
Google AdWords tweeted on January 18, 2018, “You can now add, edit or remove keywords on the go using the AdWords app. Learn more: https://goo.gl/Rt5Z3T“
Google revamps the eligibility requirements to join the YouTube Partner Program (YPP) overnight. It has switched from 10,000 lifetime views to 4,000 hours of watch-time within the past 12 months and 1,000 subscribers.
The major factors for making these changes overnight are protecting the creator ecosystem, preventing bad actors, and inspiring original creators who make their living on YouTube.
Google said “We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them and prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.”
Google has announced that July 2018 onwards PageSpeed tool will be used as a factor to rank pages in mobile search. Since 2010, speed is a factor that determines page rankings for desktop searches.
However, now it will be extended to mobile searches, as well.
This “Speed Update” will only target the pages that render the slowest loading experience to the users, as of now. This means, whether the page is affected by this algorithm update or not, wouldn’t be easy to determine.
