An update to Google My Business will now display the exact search queries used to look for a business listing. Search queries display to you queries used to look for your business on Google. The data will appear on the Insights tab, which tracks the most widely used terms and search trends for a specific business. You can find the common terms and search trends related to your business on this tab. Search queries concentrate on the terms used by your customers to search your business on Maps and Local Search.

Today, Google has reaffirmed that 15% of its searches done by users on a regular basis has never been seen before. They stated this in 2013 and have restated this metric after Project Owl was announced today. Google stated:-

There are trillions of searches on Google every year. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone.

Google has updated their new Image Publishing Guidelines and there is a notable improvement. This new version offers actionable information which could enhance your image rankings, position them to appear in rich results, make them voice assistant friendly and generate more traffic to your website. This updated support page has a lot to offer. The SEO tips for image search are mentioned below:-

On Monday Google Google announced the roll-out of the “mobile-first” indexing of the web. In 2016, Google first elaborated its plan to change the manner in which its search index functions, explaining how its search algorithms would eventually be shifted for using the mobile version of a website’s content for indexing its pages.

Google will start the second wave of expanding mobile-first indexing to a larger set of websites. Google’s Takeaki Kanaya tweeted that it seems that the notifications are a part of mobile-first indexing. In December 2017, Google stated that it had started to transition a small number of sites to mobile-first indexing. However, it declined to state which properties had made the transition.

Google has rolled out many visual updates to Search Console which are designed to offer more context to data which is included in reports. The visual update comprises:-

• Annotation Cards: Fly over bullet points in the error report to learn more about the problem detected on that specific date.
• Difference Column: It shows how data has changed over a time period.
• Filter/Compare: This has been redesigned with a new look and pre-populated values
• Overall improvements to the date picker and comparison window

Google has confirmed that a major core algorithm update was released last week. Such an update occurs many times in a year which might bring one or more changes to search results. Google didn’t specify as to what changes had been implemented since it could be anything from changes aimed at specific enhancements, to broad changes which can affect all search results.

Sights can witness or improve as a result of the changes which have occurred which Google says is normal. It sounds as though rankings can fluctuate according to the way pages should be ranking before this update. In case your rankings drop after this update, Google states that there is no particular “fix” other than to keep “building great content”.

Google’s AMP(Accelerated Mobile Page) team has launched a new feature named Render on Idle. It has been specifically designed for increasing ad impressions per page by speeding up ad load when an ad is increased ad impressions per page by speeding up ad load when a user doesn’t take action on any user.

Render on Idle is available to publishers who are using DoubleClick AMP ad tag or any ad network which implements Fast Fetch, an AMP-specific mechanism which lowers the likelihood that users will see empty ad slots for allowing ad requests to happen since page count is rendering. Ads render just before the ad slot is in view.

The AMP team has stated that publishers testing the feature has seen an increase in impressions per page and offers just .5% increase in clicks and viewable queries by being able to provide ads when a user’s browser is idle with Render on Idle. Publishers who are sensitive to viewability rate need to set data-loading strategy for keeping current viewport offset & disable idle render.

In a webmaster Hangout, Google’s John Mueller discouraged the use of Google Search Console’s URL Submit Tool. He also mentioned interesting facts about how Google indexes websites. He suggested interesting ways to ensure that new content is crawled properly and indexed first.

John Mueller addressed the common problem of Google not picking up content as promptly as a publisher wants to. He blamed publishers for this problem. If Google isn’t indexing your content, then it isn’t Google fault. It is the publishers fault in case it isn’t indexed and the publisher needs to find out the reason why it’s not being indexed.

John Mueller provided a number of suggestions for identifying the reasons behind Google not indexing content and provide solutions to ensure Google indexes it.