Google has upgraded its Developers Page specifically for article structured data. This includes recipe articles. These updates are linked with publication and modification dates. Additional properties are arbitrary and are suggested if you think they are relevant to your situation. Google Structured Data Testing Tool won’t issue a warning in case you don’t use these properties in your structured data. There are realistic reasons why you should think about using them.
Today Facebook has made its mark as an important social media platform to reach the masses. Every business and professional individual is partaking in this promotional stint to drive as many potential customers as possible. Keeping the trend in mind, Facebook has launched a set of tools to enhance the advertisement quality on its display.
Creativity is the key to a successful ad campaign, and video Ads and clippings are gaining pace as the new trend on social media. Keeping the trend in mind Facebook has developed a a framework to approach creating lightweight video ads from still image ads. To help put that approach into action, Facebook has built the new video creation tools that enables advertisers to convert existing images and text assets into mobile-first video ads with ease. These light weight videos are optimized for Facebook feeds and stories on Facebook and Instagram.
Images are comprehended more easily than written text, and Google Images are a major source to visually discover and explore content online. For instance, a picture of a peacock will be comprehended faster than the text P-E-A-C-O-C-K. Hence, exploring an image can be more useful than exploring text content. The Google Image referrer URL is a part of HTTP header. When a user clicks a hyperlink in a browser and the browser sends a request to the server holding the destination webpage.
Google has incorporated a lot of new features in its new version of Google Search Console. Google is yet on its expedition to bring more user friendly features to the console. In a recent announcement, Google said to have added the ‘Links Report‘ feature in the new Google Search Console interface.
SEMPO recently released its 12th annual state of research marketing survey, that gives a insightful sneak peak into the industry, for both marketers and agencies. The survey reveals the trends and requirements for both the players in the market.
Google has recently added three new features to the Google Search Console’s Beta Version, that is now out for public use. Google asks for user feedback and reviews to incorporate in the beta version to make it more user friendly.
Google introduces a new feature to its snippet display to enhance the informative quality of the search snippet display. Google can now add on additional information, like similarities and difference of two different things in the snippet itself. The expandable subtopics feature enables the searcher know more without making much efforts for in-depth details.
Homogeneous to how Google displays featured snippets for individual topics, Google can now display a featured snippet with better detailing. The searchers can also use drop down tabs to explore the topic further, within the same snippet itself.
Facebook is executing new requirements for individuals who manage pages which have a large US-based audience. From now on, people managing these pages will have to undergo an authorization process before they can continue making posts. By doing so, Facebook intends to make it more difficult for individuals with a fake or compromised account to administer a page. Authorization will ask people managing such pages to secure their account with a two-factor authentification. They will also need to affirm their primary country location.
Google would allow advertisers to use up to 90 characters for description in text ads, which is equal to that of responsive search ads. In total, text ads can now have up to three headlines and two descriptions.
Text ads has three parts: headline text, a display URL, and description text.
Headline
Text ad has three headlines where you can write up to 30 characters each to promote your product or service. The headlines are separate and may appear differently based on the device someone is using when they view your ad.
Google Analytics has launched beta-testing for a new feature called Google Signals. The feature offers cross device reporting and remarketing capabilities. Google signals works to upgrade the existing advertising features, for users who have turned on Ads Personalization on Google. Google gathers the aggregate data of the users to estimate the across-device behavior of the user base. Google Signals gathers data on how the user deals with any online property from multiple devices. For instance, going through an Ad about bags on your mobile phone and later making the purchase from a laptop.