Pinterest is rolling out wide-format Promoted Videos for all advertisers through its self-serve Ads Manager tool. The ad units are four times larger than the normal videos on the app, spanning across Pinterest’s two column grid, and are available in 16:9 as well as 1:1 aspect ratios.
In May this year, Pinterest launched a beta test of the max-width Promoted videos to a number of brands like American Express, Adidas, Kohl’s, Tropicana, Paramount Pictures, and Chevrolet. Since then, it has collected data from a Millward Brown report which confirms that advertisers using wider videos are witnessing lifts in brand awareness and eagerness to purchase.
