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Ritu Sharma

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Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.

Pinterest is rolling out wide-format Promoted Videos for all advertisers through its self-serve Ads Manager tool. The ad units are four times larger than the normal videos on the app, spanning across Pinterest’s two column grid, and are available in 16:9 as well as 1:1 aspect ratios.

In May this year, Pinterest launched a beta test of the max-width Promoted videos to a number of brands like American Express, Adidas, Kohl’s, Tropicana, Paramount Pictures, and Chevrolet. Since then, it has collected data from a Millward Brown report which confirms that advertisers using wider videos are witnessing lifts in brand awareness and eagerness to purchase.

Google has enhanced the accuracy of Index Coverage report generated by Google Search Console. As per Google’s Search Console help documentation, Index Coverage report started shifting to a more accurate system on July 14 and fully shifted at the start of August.

Due to this shift to a new system, Google wasn’t able to record Index Coverage data from July 14 to August 1. Data in Index Coverage report between July 14 and August 1 is an assessment on basis of August 1 values. The Index Coverage report was initially rolled out to Search Console last year. It detects any page of a website which cannot be indexed while offering instructions on how to resolve issues. Site owners can also utilize the Index Coverage Report for submitting sitemaps. Data can be filtered by individual sitemaps.

Google announced on Twitter on Wednesday that it had released a “broad core algorithm update” this week. This update was launched after the search community witnessed shifts in search rankings and traffic.

Google Confirms Rolling Out Broad Search Algorithm Update

Google’s main aim was to distinguish between a daily enhancement which focuses on a particular area and the more important broad algorithm updates which have an impact on the whole algorithm. In its official statement, Google conveyed four major insights:

Google has announced assistance for datasets markup schema in its search results. Now searchers will be able to visualize the data of a web page in Google’s search results in a better way. Google stated that new agencies which publish data in tabular form can now add structured data to ensure that dataset parts can be identified for use in significant Search features. They also stated that news agencies add structured data to their existent HTML of a page, and therefore can control the way their tables are shown to readers. The markup version is shown below:-

Google announced on Twitter on Friday that they have made two changes to make it specifying of landing page parameters simpler. These changes are:-

  1. Google Ads now includes final URL suffix
  2. The number of custom parameters has been raised from 3 to 8.

These changes offer users with a greater number of alternatives in order to cite the parameters for landing pages. They are helpful for accounts which utilize third-party tracking solutions.

Google announced on Wednesday morning that it is doing away with the method of URL submission to its search index. The “addurl” page, listed in this help document redirects to Google Search Console login page. Webmasters from Google stated that they had to drop public submission feature. The company, however, didn’t say that it was essential to remove it. It might be related to abuse or spam issue.

The People Also Ask feature on Google which started showing in 2015 has witnessed a phenomenal increase in time it is displayed in Google search results. The surge is reported to be around 35%, accounting for almost half of all queries. Dr Pete Meyers from Moz who first posted about it on Twitter said that there was a 34% increase and Google now displays this feature in 43% of all SERPs in Mozcast 10K data set.