Today Facebook has made its mark as an important social media platform to reach the masses. Every business and professional individual is partaking in this promotional stint to drive as many potential customers as possible. Keeping the trend in mind, Facebook has launched a set of tools to enhance the advertisement quality on its display.

Creativity is the key to a successful ad campaign, and video Ads and clippings are gaining pace as the new trend on social media. Keeping the trend in mind Facebook has developed a a framework to approach creating lightweight video ads from still image ads. To help put that approach into action, Facebook has built the new video creation tools that enables advertisers to convert existing images and text assets into mobile-first video ads with ease. These light weight videos are optimized for Facebook feeds and stories on Facebook and Instagram.

Create Mobile Video Ads With Facebook’s Latest Set of Tools

The video creation kit

It has 4 templates to help the users create effective mobile video ads. The templates are available on Ads Manager within single video and slideshow format, as well as under Publishing tools under the brand’s Facebook page. The template formats are:

  1. Promote a product (6 seconds): Focus on a key product to generate interest and sales.
  2. Sell multiple products (6 seconds): Show a selection of products, promote a special offer and drive sales.
  3. Show product benefits (15 seconds): Highlight product features, use case studies or explain how a product works.
  4. Drive product discovery (15 seconds): Bring your brand to life and share what makes your product unique.

Video Cropping

This particular feature enables frame the video ads easily into the recommended aspect ratios within the ad creation flow, by cropping the video to fit the frames in which people are consuming the videos these days.

Simple Video Creation Tools

The video creation tools help the advertisers create templated video ads from Page assets such as photos and company logos. This tool provides an effective and easy way to create eye catching video ads that look great on mobile, without major investment, in-house skills or additional assets.

Facebook has adopted to this create to convert approach to encourage the all kinds of businesses to create compelling and direct response ads on scale.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.