For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
In order to drive more traffic, advertisers use keyword research tools which help them in searching and creating a list of keywords that might perform. Among all the various keyword research tools, Google’s Keyword Planner lays down a great keyword foundation and gives some structure in planning your Google Ads strategy.
Google has now finalized the new version of Keyword Planner and is deprecating the old planner to provide some great keyword ideas and traffic forecasts.
As Search Console helps you monitor, maintain, and troubleshoot your site’s presence in search results, Google is constantly creating solutions to enhance related search features and improve tools.
So, to help webmasters and developers implement and diagnose structured data, Google introduced three new reports to Google Search Console.
Even though SEO is by far the most talked about, searched for and read about topic, it is swarming with myths and assumptions. To clarify the common misconceptions and to reveal truth about SEO, Google is launching a new video series, called “SEO Mythbusting”, on its webmaster YouTube channel.
As per the announcement, in the series Martin Splitt, from the WTA team, will speak with the members of the developer and SEO communities to bust those misconceptions, helping us make better business decisions and get more from the investments in SEO.
As Bing Ads provides the advertisers with one single platform to place ads on two search engine results pages (SERP) i.e. Bing and Yahoo, with a focus on personalization and AI it has empowered marketers to identify and reach customers.
In a recent blog post Rik van der Kooi, corporate VP for Microsoft Advertising, announced that they are changing the name from Bing Ads to Microsoft Advertising.
He stated, “It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search.”
It is no secret that Google My Business is an extremely powerful tool which helps business attract new customers and share information about what makes them special.
Today, millions of businesses are using Google My Business to connect directly with their customers.
By listing themselves on Google My Business, they not only appear right when people search for products or services they offer, but also allow interested customers to learn more or get in touch with them.
Google announced that it is rolling out signed exchanges, an emerging new feature of the web, in Google search’s AMP web results.
There is nothing to deny that AMP makes it easy to create great experiences on the web by driving its own version of the page, limited to the most basic (and fastest) web technologies.
With this new feature, the publisher’s domain will be displayed when the content is instantly loaded via Google Search.
To help us improve our site’s search performance, Google had introduced the performance report, which enabled us to monitor our site’s performance in Google search results. With the important metrics provided by Google, it became easy to understand how often your site comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.
Google now announced that those who have an Android app associated with their website can now get data about the app’s performance in Google Search Console.
Do you have a single page accessed by multiple URLs? In such a case, Google tries to determine the best URL for your content.
Thus, if you have a web page that can be reached by using more than one URL, you can use the Google-selected canonical URL to display in search and to use in other ways.
There is nothing to deny that in today’s era, more and more people use mobile devices to access and browse internet websites. With smartphone traffic exceeding desktop traffic, having a mobile-friendly website has become a critical part of one’s online presence.
Thus, it is essential for webmasters to provide full functionality of the website, regardless of the screen size or device they are using.
For this, Google had introduced Mobile-Friendly Test Tool, which provides an easy way to test whether a page on your site is mobile-friendly.
In 2011 Google had launched a feature to support paginated content. What this meant that if you had content that was spread over multiple pages, then you could cluster them together into one series for Google to use in its search results. To do this, you could the markup rel = next and rel = prev. This could have been used to pagination so that a series of pages related to one topic or article or product could be grouped together and identified as a series by Google. Using this markup would have helped Google to consider all the related pages as a part of one series.
