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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

To help advertisers know how close they are to getting the top number of potential clicks on their campaigns, Google is rolling out click share metric to search campaigns.

Google stated that the lower your click share, the more opportunity you have to capture additional clicks.

There is a relatively simple process for calculating click share. For example, if your ad is clicked 20 times, but the Google Ads estimates that it could have been clicked 100 times (If you had more extensions, higher bids, or higher budgets), your click share is 20%.

Google’s Garry Illyes has offered a detailed explanation of how RankBrain algorithm works. He has clarified many doubts related to the algorithm which have been expressed by others. One of the questions asked was whether RB utilizes UX signals of any type or not. In his reply, Illyes mentioned that RankBrain makes uses of search data in order to guess what a person may click while searching for something that hasn’t been entered on Google in the past.

Moz, the well-known SEO toolset has announced a new upgrade on the way it measures an internal metric which it calls “Domain Authority”. Domain Authority is a score which calculates a domain’s value based on its ranking on major search results such as Google and Bing. The higher the score, the greater is a website’s ability to achieve a higher SERP ranking. As per Moz, the upgrade, which will be launched on March 5, is meant to ensure a more reliable measurement by removing paid and spammy links efficiently.

Google announced that AdWords Express campaigns are now Smart campaigns (with improved features).

If you are using AdWords Express to set up your ad campaigns, you have an opportunity to have all the same benefits, but with improved features. Google mentioned that these Smart campaigns will put all your campaigns in a single spot, making it easier to track and manage.

Google has launched its annual list of top searches across the world. This list also includes overall searches and searches for different categories. The top queries signify routine questions as well as individuals and events which received major news coverage in 2018. Google specified that particular events made people search how to enhance their day to day lives.