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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

Google has rolled out a new and enhanced version of Google My Business app that helps business owners to reach out to a greater number of people and connect with them. There is a simple, hassle-free way to gain prominence in Google with a unique Business Profile. With a simple press of the new button on Google My Business app, you can upload a picture, conceptualize an event or new offer and add it to your Business Profile. You can also manage details related to your business on Google by using the Profile tab and view your edits appear prominently across search and maps.

LinkedIn has reconstructed company pages to create a new content suggestions feature. The rebuilt LinkedIn company pages are now called “LinkedIn Pages”. A number of new features will be added to the LinkedIn Pages which have been designed to enable businesses to interact with their audience in a better way. Sharing relevant content is one of the effective ways to ensure better conversations. To simplify the process, LinkedIn is launching this new feature.

Google PageSpeed is utilizing Lighthouse as its analysis engine. This alteration was done to ensure a uniformity between Google’s web page performance analysis tools. Earlier, Google’s tools used various analysis engines which led to different recommendations from each individual tool.

Now users can have the same performance audits and recommendations on the internet, command line and in Chrome DevTools. Google stated –

Bing Ads has launched a new competition tab on web interface globally this week. First rolled out in September, it offers numerous ways through which you can see the competitive scenario on the tab with machine learning powered recommendations to have an edge. Some of the distinctive features of the two major sections in the Competition tab, Auction Insights, and Recommendations-

Danny Sullivan, Google’s Search Liaison has published a number of tweets on new updates to search algorithms. Quite a number of website owners and SEOs have come across the rise and fall in search traffic over the last couple of weeks. This has caused speculation regarding what is exactly happening on Google’s search algorithms. Given below is a short summary of what Sullivan tweeted.

Since July 2015, Stone Temple has followed more than 1.4 M questions, keeping a track of the exact number which have results based on Knowledge Graph, featured snippets and improved snippets regularly in search results. Stone Temple used the same questions for all their studies.

All these questions were chosen since it seemed that they could be answered either through a featured snippet or a Knowledge Graph result. All the questions looked for a plain answer based on facts. There are a number of terms which you will have to understand before you go through the data. Some of them are mentioned below-