LinkedIn has reconstructed company pages to create a new content suggestions feature. The rebuilt LinkedIn company pages are now called “LinkedIn Pages”. A number of new features will be added to the LinkedIn Pages which have been designed to enable businesses to interact with their audience in a better way. Sharing relevant content is one of the effective ways to ensure better conversations. To simplify the process, LinkedIn is launching this new feature.
The contents suggestions feature of LinkedIn shows the trending content and topics with a firm’s target audience. The feature will suggest particular articles which are worth sharing that can boost referral traffic for their content marketing efforts.
Having a clear perception of what your audience is interested in can help companies know the exact type of articles they need to publish. Apart from content suggestions, LinkedIn has also come up with some new features.
Mobile App Enhancements
Now page admins, can post updates and reply to comments from the LinkedIn mobile app from Android as well as iOS. They can also associate their page with hashtags and share documents like PDFs, Word Documents and PowerPoint presentations to share more interesting contents.
Share Posts of Employees
From now on, users of LinkedIn pages can share public posts made by their employees. The pages can also reply and re-share any LinkedIn post in which a firm’s name has been mentioned, such as product reviews and client testimonials. LinkedIn has started to launch these updates to pages in the US. These updates will be made available to companies across the world in the weeks to come.