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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

Google has enhanced the accuracy of Index Coverage report generated by Google Search Console. As per Google’s Search Console help documentation, Index Coverage report started shifting to a more accurate system on July 14 and fully shifted at the start of August.

Due to this shift to a new system, Google wasn’t able to record Index Coverage data from July 14 to August 1. Data in Index Coverage report between July 14 and August 1 is an assessment on basis of August 1 values. The Index Coverage report was initially rolled out to Search Console last year. It detects any page of a website which cannot be indexed while offering instructions on how to resolve issues. Site owners can also utilize the Index Coverage Report for submitting sitemaps. Data can be filtered by individual sitemaps.

Google announced on Twitter on Wednesday that it had released a “broad core algorithm update” this week. This update was launched after the search community witnessed shifts in search rankings and traffic.

Google Confirms Rolling Out Broad Search Algorithm Update

Google’s main aim was to distinguish between a daily enhancement which focuses on a particular area and the more important broad algorithm updates which have an impact on the whole algorithm. In its official statement, Google conveyed four major insights:

Google has announced assistance for datasets markup schema in its search results. Now searchers will be able to visualize the data of a web page in Google’s search results in a better way. Google stated that new agencies which publish data in tabular form can now add structured data to ensure that dataset parts can be identified for use in significant Search features. They also stated that news agencies add structured data to their existent HTML of a page, and therefore can control the way their tables are shown to readers. The markup version is shown below:-

Google announced on Wednesday morning that it is doing away with the method of URL submission to its search index. The “addurl” page, listed in this help document redirects to Google Search Console login page. Webmasters from Google stated that they had to drop public submission feature. The company, however, didn’t say that it was essential to remove it. It might be related to abuse or spam issue.

The People Also Ask feature on Google which started showing in 2015 has witnessed a phenomenal increase in time it is displayed in Google search results. The surge is reported to be around 35%, accounting for almost half of all queries. Dr Pete Meyers from Moz who first posted about it on Twitter said that there was a 34% increase and Google now displays this feature in 43% of all SERPs in Mozcast 10K data set.

Google Launches Speakable Markup for News Publishers with Interest in Google Assistant

Google has announced a new markup targeting eligible publishers who want to have their content within Google Assistant. The new markup, called speakable allows publishers to mark up those parts of an article which are important to be read aloud by Google Assistant and devices such as Google Home. The features of the markup are available for English language users who are based in the US. Google stated that it will launch capability in other languages and nations once a significant publishers implement speakable.

Recently Google launched an agency dashboard meant for Google My Business agencies which manage numerous local businesses. It has a number interesting features. The dashboard allows you to manage listing and also see the invite status. User Groups can help in team management and access control with permission levels available for different types of users. It’s Quicksearch function enables smoother access to locations within your whole account or Location Group. Users can also manage unlimited number of locations from a single account.