Facebook messenger is one of the most popular messaging services in the world and recently Facebook revealed details about version 2.2 of its Messenger platform, which comes with the most awaited customer chat plugin. Focused more on user engagement, this platform aims to help businesses and developers “reach their customers in new and engaging ways”.

The goal is to allow businesses to talk to their customers directly on their website and in Messenger.

That means a conversation can begin on a business’s website and then seamlessly transitions to Messenger, or vice versa, without losing any chat history or context.

Now brands can easily solicit feedback from their followers on Facebook to collect more data about their interests, likes and dislikes. On Friday, Facebook rolled out a polling tool so that people and Pages can quiz their respective friends and followers across Facebook. The feature is available on desktop and mobile apps.

The polling fever has been taking on Facebook since the last month which is almost two years after Twitter added its own polling feature. In early October, Instagram introduced interactive poll sticker in Instagram Stories that lets you ask a question and see results from friends and followers as they vote. After a couple weeks, the company announced that it had acquired teen-centric polling app tbh.

Facebook has announced that it is launching the ability to order food for pick-up or delivery, directly on Facebook. A lot of users read reviews shared by friends before ordering from a restaurant. The process has become much easier now.

Facebook is testing Snooze button in the US. The option will mute people and pages if you don’t want updates from them, instead unfollowing them. The feature s currently being tested in the US.

The feature appears when you click on the drop down next to the name of a person, page or, group.

A couple years ago Facebook had announced dynamic ads for retailers who wanted to retarget customers browsing their ecommerce websites. Facebook has now launched the new version of dynamic ads with which realtors will be able to retarget people browsing apartments and home listings on their websites with Facebook or Instagram ads. Realtors will be able to target both web and app visitors.

Facebook Lead Ads have become more powerful with the integration of businesses’ CRM, point of sale (POS) or call center systems with their Facebook ad campaigns. This integration will give…

Facebook has updated Facebook Pixel. Pixel will now send more contextual information from advertiser’s website to better understand and categorize the actions that people take on their website to optimize…