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Social Media

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Discover the latest news and updates about the popular social networking sites and find out ways to reach out to your target audience using the best social media marketing practices.

Twitter is finally coming up with it’s doubled-up tweet length for all users. It has been testing the feature of extending a tweet’s length to 280 characters for almost two months, and has come to the decision to enable it, this Tuesday. The new feature will be applicable to all languages except Chinese, Japanese and Korean which have pictorial alphabets and thus do not face much of a spacing issue.

Although advertisers, who create ads through Twitter’s self-serve platform, won’t be able to take advantage of the new length as of now, but will be allowed to post 280-character-long organic tweets and run those as Promoted Tweets, said a Twitter spokesperson. The spokesperson added that the support for 280 characters ads will be out “in the coming months”.

Now brands can easily solicit feedback from their followers on Facebook to collect more data about their interests, likes and dislikes. On Friday, Facebook rolled out a polling tool so that people and Pages can quiz their respective friends and followers across Facebook. The feature is available on desktop and mobile apps.

The polling fever has been taking on Facebook since the last month which is almost two years after Twitter added its own polling feature. In early October, Instagram introduced interactive poll sticker in Instagram Stories that lets you ask a question and see results from friends and followers as they vote. After a couple weeks, the company announced that it had acquired teen-centric polling app tbh.

Facebook has announced that it is launching the ability to order food for pick-up or delivery, directly on Facebook. A lot of users read reviews shared by friends before ordering from a restaurant. The process has become much easier now.

Facebook is testing Snooze button in the US. The option will mute people and pages if you don’t want updates from them, instead unfollowing them. The feature s currently being tested in the US.

The feature appears when you click on the drop down next to the name of a person, page or, group.

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A couple years ago Facebook had announced dynamic ads for retailers who wanted to retarget customers browsing their ecommerce websites. Facebook has now launched the new version of dynamic ads with which realtors will be able to retarget people browsing apartments and home listings on their websites with Facebook or Instagram ads. Realtors will be able to target both web and app visitors.