Now brands can easily solicit feedback from their followers on Facebook to collect more data about their interests, likes and dislikes. On Friday, Facebook rolled out a polling tool so that people and Pages can quiz their respective friends and followers across Facebook. The feature is available on desktop and mobile apps.
The polling fever has been taking on Facebook since the last month which is almost two years after Twitter added its own polling feature. In early October, Instagram introduced interactive poll sticker in Instagram Stories that lets you ask a question and see results from friends and followers as they vote. After a couple weeks, the company announced that it had acquired teen-centric polling app tbh.
The latest polling feature of Facebook is similar to that of Instagram where the polls are limited to two answer options. To draw attention, people and Pages can attach GIFs and photos and can set a time for when the polling will close, such as one day, one week or a custom expiration date. The person or Page that created the poll can track vote counts, as can those who cast the votes.
The polling tool opens up an opportunity for Pages to ask for feedback from their followers without asking them to do anything more than tap a button. The tool can be used to spur everyday engagement- “Buying the iPhone X, yes or no?” The company would also be able to use people’s answers to better understand their likes and dislikes. For example, they could use a poll to ask “Adidas or Nike?” to augment its knowledge of people’s preference for either brand.